The evolving expectations of younger generations.

Retaining staff in the UK has become an increasingly complex challenge for employers in recent years. This difficulty stems not only from the evolving economic landscape and the shifting sands of industry demand but also from the changing wants and needs of younger generations entering the workforce. Millennials and Gen Z employees are not just looking for a job; they are seeking careers that offer meaning, flexibility, and a balance between their personal and professional lives. Here we explore the factors making staff retention harder in the UK today, focusing on the younger generations’ expectations and how employers must adapt and change to keep pace.

 

Positive Impacts of Employing Younger Generations

Innovation and Technological Savvy: Younger generations are inherently more comfortable with digital technology, having grown up in a digital world. Their understanding of technology translates into innovation in the workplace helping companies stay at the forefront of advances readily available.  They bring fresh perspectives on using new tools and platforms which can improve productivity, enhance communication, and open new channels for business operations.

 

Sustainability and Corporate Responsibility

Millennials and Gen Z are deeply concerned with sustainability and social issues. By pushing companies to prioritise these values they help businesses develop stronger, more ethical, and more sustainable practices. This not only improves the businesses image but can also lead to better long-term resilience by aligning with the growing consumer preference for responsible brands.

 

Diversity and Inclusion

Younger workers often have more progressive views on diversity and inclusion. Their expectations for a diverse workplace help drive UK employers towards more inclusive hiring practices. This diversity fosters creativity as teams with a wide range of backgrounds and perspectives are better equipped to solve problems and innovate.

 

Flexibility and Adaptability

The preference for flexible working arrangements among younger generations is leading to more adaptable work environments. This flexibility can be a significant asset for companies, making them more resilient to changes and challenges, such as those experienced during the COVID-19 pandemic. Businesses that have embraced flexible working models have seen benefits in employee satisfaction, reduced overhead costs, and even increased productivity.

 

Learning and Development

Younger employees’ desire for continuous learning and development opportunities encourages companies to invest in training and professional growth. This focus on development not only aids in the retention of these employees but also helps build a more skilled and capable workforce. By embracing a culture of learning, companies ensure that their teams are always equipped with the latest skills and knowledge, keeping them competitive in their respective industries.

 

Our view

Employing younger generations offers a range of benefits for UK employers. By embracing the changes and challenges that come with this demographic shift, companies can harness the innovation, ethical insight, diversity, and adaptability that Millennials and Gen Z bring to the table. These generations are not just reshaping the workplace; they’re setting new standards for what it means to be a successful, responsible, and forward-thinking employer in today’s world.

Here at Workforce we (like so many of the employers we represent) are continuing to adapt to these evolving expectations which are helping to enhance our ability to retain young talent and position them for long-term success.

Training has always been a priority for us and additional investment in online platforms that provide more content for people to draw from on an ongoing basis whilst also making the time for people to do it has been one example we’ve seen help our team stretch and challenge how we continue to add value to the hiring process. More notably, more flexible approaches to working hours have been a huge shift change for us in the last 4-years which is something everyone has benefited from, not just the young.

As a business who’s growth is nearly all organic it’s vital we continue to listen, learn and embrace the forward thinking and innovate ideas our bright team bring to the table.

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