When looking to fill a role, it’s easy to get wrapped up in the process of talent acquisition, but what’s equally as important, is the question of whether a business is doing enough to make themselves appealing to candidates. 

By shifting the focus onto how the business comes across to candidates, and looking at ways to offer a more desirable and competitive package, employers are more likely to attract the talent required. So, what should you be thinking about as an employer when attracting new talent? Glassdoor recently looked at the top UK recruiting statistics and here are a few of the important findings you need to know. 

  1. Attracting passive candidates

    Glassdoor found that 75% of hiring managers said that passive candidates (people not actively looking) are difficult to attract – they’re more likely to respond at a much lower rate. Employers should keep this in mind as they draw up their recruiting strategies. They should only consider cherry-picking specific individuals when they are in a position to offer a competitive package that rivals the individual’s current salary and benefits.
  2. Put yourself in the candidate’s shoes

    As an employer, you want to make sure you’re attracting the best candidates. Ask yourself these questions:

    – Are you offering a fair salary for the role?
    – Are you considering their travel time?
    – What’s the work-life balance culture like in your company?
    – What benefits can you offer?
    – Is there a good career progression in the role?

    By considering these factors, you’re increasing the chances of your job adverts reaching the right candidate(s).                                                                                                                                                                      
  3. Read online reviews                                                                                                                                                                                                                                                                                                                 
    Glassdoor’s study revealed that 4 in 5 job seekers research a company’s online reviews and rating before applying for a job. Have you checked what your online presence is like? If you’re in the process of employing, make sure you’ve read a variety of reviews and comments online. This will give you a sense of how you appear externally. If it’s not the best, then take an honest look at your organisation and consider what needs to be done to implement any necessary changes.

      4. Your business reputation matters

           84% of job seekers say that a company’s reputation is vital when it comes to deciding to apply for a job. Businesses should always be looking to improve their digital strategy. How visible are you on social                     media? Do you have an active presence? If you’re not on social media, try putting your company’s achievements in a place which is very visible to those visiting your website. Share content that will attract and             sustain your audience, such as the latest developments in your industry. It’s important you stay relevant and have a finger on the pulse.

      5.  Include perks (that won’t cost the business)

           This can include anything from flexible working, summer hours, subsidised gym membership, taking your birthday off, childcare vouchers and healthcare vouchers (such as a free eye test). Although these                     perks may seem small – compared to a salary increase, for example – they have monetary value and can make a real difference to the reputation of the company and employees overall experience.

If you are recruiting for a new team or any roles within your organisation and need some support to push your employer brand, please contact Workforce on 0845 257 6686 or email info@weareworkforce.co.uk